TIKTOK

WORLD

Experiential Activation, Experience Design, Stage Design, Stage Show Graphics and Creative Direction

Credits:

Role: Creative Lead

Agency: Civic

Team: Anand Gahlot

TikTok hosted the NewFronts 2023 event at Pier59 Studios. 

Over 120 guests from ad sales/tech companies, brands and advertisers attended the show.

The event included a dinner and main-stage show consisting of keynotes and fireside chats from TikTok’s speakers discussing brand safety and security, platform culture and more.

The mainstage show consisted of five speaker presentations with sizzles and UGC divided into two segments to provide enough time for guests to enjoy the TikTok-inspired dinner. 

The live show included in-depth presentations with motion graphics and UGC to highlight major points and see the products in action.

Given the size of Pier 59 Studios, clear and iconic branding was necessary to let guests know they were at a TikTok event and the decor delivered. From entry to exit guests were tastefully surrounded or guided by the TikTok aesthetic.


and we ran it back in 2024…

This time hosted at essex crossing in nyc. 

Over 400 guests from ad sales/tech companies, brands and advertisers attended the show.