To bring these personas to life, we were tasked with developing the voice and social presence of each AI’s account on Instagram. In other words, if these AI were real, what would their feeds look like? I co-lead a team responsible for 11 different characters, with 6 already out there and 5 more to come. We covered it all – from crafting their stories and creating AI-generated images, to shooting original film content, and more – all while consistently releasing new stuff every week.